I build AI tools with your people, inside the systems your firm already uses.

Portrait photo of Dan Hesketh: glasses, a black shirt, a dark grey background.
Dan Hesketh

I work with small and mid-sized firms. It starts with a workshop, where your people use a tool I built for them and learn why it works. I build every tool so someone on your team can run it after I leave.

WHAT I DO

  1. 01

    Build

    I run workshops with your people, and build tools and a shared memory of what your firm knows. The memory stays in your firm.

    For a team or a firm

  2. 02

    Coach

    I coach your people one to one or as a team, and help a few of them spread AI to the rest.

    For people learning on the job

  3. 03

    Speak

    I tell stories from inside companies, about things I built myself.

    For the expert and the beginner

“This is not your mother’s AI workshop! It is a clever, empowering angle that takes the narrative back from big tech and faceless corporate types optimizing everything.”
JENNIFER, SENIOR WRITING CONSULTANT

BUILDS

  • Inside a company

    I built one shared memory for a whole company, and it became the centre of its AI.

  • Forge

    The company of AIs I run my businesses with. I built it with the methods I teach.

  • Hesketh & Son

    My family’s bid-writing firm runs on a system I built. AI writes the first draft, and I check every line.

WHO I AM

Black and white concert photo: a guitarist leaps high across a smoky stage under the lights, with the band playing behind him.

I played over a thousand gigs. People remember the start, the finish and moments built into a show. I moved a small software company from free to paid, and the board made me CEO. I have worked with AI for more than ten years. If one person in the room doesn’t follow me, I’ve failed.